Historic Downtown, The Heart & Soul of Truckee
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Historic Downtown Truckee: Brickelltown, Commercial Row, Bridge street, Jibboom Street, Church Street, Railyard to West River Street & East River street

Welcome to
Historic Downtown Truckee

Truckee Downtown Merchants Association’s (TDMA) vision is to create, support and sustain a vibrant and visible downtown through solid membership, community collaboration and unique events; ensuring a vital, art-filled and welcoming authentic Historic Downtown Truckee for residents and visitors alike. 

 
 
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Our Mission

The Truckee Downtown Merchants Association (TDMA) is a 501(c)(6) nonprofit organization of local businesses dedicated to the economic, social, cultural and environmental vitality of Historic Downtown Truckee. Founded in 1969, the TDMA exists to foster community and connection. As a network dedicated to funding local scholarships, supporting small business, improving infrastructure, beautifying the town, and connecting residents. The TDMA strives to preserve Truckee’s history and create a vibrant, genuine community.

 

76

Current tdma members

In 2018, the TDMA gained new members and renewed relationships with current business owners.

 

$5,200

TDMA sponsorships

With the help of downtown businesses, the TDMA gives away grants and sponsorships every year!

 
 

55,000

Downtown Events

Thousands of visitors and locals alike enjoy Historic Downtown Truckee events every year! Truckee Thursdays, Art & Soul, Spring Craw Thaw, Truckee Follies, Cocktail Bingo, Historical Walking Tour, Halloween Parade, Fourth of July Parade, Festive Fridays and Downtown Holiday Festival & Bud Fish Tree Ceremony…Over 55,000 thousand humans!

 

Events

Truckee thursdays - TDMA Signature Event

Running through the “Heart and Soul” of Truckee, Truckee Thursdays celebrates community! For eleven Thursdays each summer, Truckee Thursdays transforms Historic Downtown Truckee into an exciting street fair featuring local and regional artisans, food trucks, a beer garden and everyone's favorite, live music. The Town of Truckee provides a free Truckee Thursdays Shuttle for surrounding neighborhoods.
Truckee Thursdays Summer of 2019-June 13th -August 29th

TRUCKEE FOLLIES - TDMA Signature Event

Join in the joke at Truckee's hilarious and blush-worthy town roast. Truckee Follies has been poking fun at Truckee’s community and entertaining a sold-out crowd through a live sketch comedy show for over 35 years. Every other year, local volunteers create relevant yet silly scripts with inside jokes for the whole community. Businesses can also purchase comical and wacky "advertisements" to be included in the Follies program. 
Truckee Follies April 2020

Halloween Parade and Trick or Treat - TDMA SUpported event

Stroll through downtown Truckee as families skip from business to business collecting treats along the way. Truckee Donner Recreation Department collaborates with downtown businesses and TDMA creating a wonderful magic Halloween experience. Businesses provide tricks or treats and children participate in the Halloween parade from the Train Depot to the Truckee Community Arts Center.
Halloween Parade Friday, October 25, 2019

4th of July Parade - TDMA Supported event

The day kicks off with a mile race down Donner Pass Road and ends with a parade chock full of small-business designed floats. Attended by nearly everyone in town, this traditional event honors America’s Independence through family fun and community appreciation. And don't forget to keep your eye out for any Minions! 
4th of July 2019

TRUCKEE CRAW THAW - TDMA SUPPORTED EVENT

The Truckee Craw Thaw Music Festival brings a New Orleans Jazz and Heritage Festival atmosphere to downtown Truckee during one of the most beautiful, yet peculiarly quiet, spring weekends of the year. A portion of the proceeds go to Moody’s Jazz Camp and the rest will be recycled back into future adaptations of this extraordinary street fête.
Spring 2019

 

ART & SOUL DOWNTOWN TRUCKEE ARTWALK - TDMA SIGNATURE EVENT

Art & Soul combines visual art, live music, artist demonstrations, craft beer and wine tastings, small bites and more in Historic Downtown Truckee on the third Saturday in September.

Stroll through Art & Soul’s 30 stops celebrating Truckee’s artist community and have fun while giving back!

Art & Soul takes over downtown Truckee’s sidewalks and plazas with sculptures, live music and artist demonstrations. Ticket holders will enjoy interactive artist demonstrations, craft beer/wine tastings and small bites of local fare. Many locations provide shopping/drink discounts as well.
Art & Soul on Saturday, Sept. 21st, 2019 from 1pm to 5pm

COCKTAIL BINGO - TDMA SIGNATURE EVENT

Deemed “the unicorn” event of the year – if you don’t go, you don’t know - this outrageous and boisterous event includes spontaneous dancing, craft cocktails, beer and wine, and plenty of shenanigans. Every March, businesses and residents can purchase tables, donate, participate and advertise through this one-of-a-kind evening. Featuring a DJ, raffle prizes, and an impromptu dance competition, Cocktail Bingo is not your grandma’s bingo game.
Cocktail Bingo Saturday, March 2nd, 2019

DOWNTOWN HOLIDAY FESTIVAL AND BUD FISH TREE LIGHTING - TDMA SIGNATURE EVENT

Celebrate the Holidays in Historic Downtown Truckee! For over 35 years the Truckee Downtown Merchants Association and Truckee Rotary have collaborated to share in honoring Truckee’s community. Small trees are trimmed by over 600 local elementary students, the Truckee Rotary provides Santa, hot cocoa and service, ClickTahoe.com takes photos with Santa and TDMA provides Holiday Lights throughout downtown Truckee. The night culminates in the lighting of the traditional Bud Fish Tree Lighting Ceremony in remembrance of this beloved Truckee community member.
Downtown Holiday Festival Friday, November 22nd, 2019

FESTIVE FRIDAYS - TDMA COORDINATED EVENT

The town of Truckee shines during the holidays with its old-town charm and scenic mountain backdrop. Celebrate the season and get in your holiday gift shopping first three Fridays in December. Businesses stay open until 7pm and provide refreshments for a fun shop-and-sip walk through Historic Downtown.  Free Parking from 4pm to 6pm provided by Town of Truckee, Truckee Chamber and Truckee Downtown Merchants Association.
Friday, December 7th, 14th & 21st, 2018

DOWNTOWN TRUCKEE HISTORICAL WALKING TOUR - TDMA SUPPORTED EVENT

Historic Downtown Truckee comes alive during this colorful tour which includes stories of railroad barons, lumber mills, ice harvesting, movie stars, and other characters past. Pass by unique shops and restaurants while learning about Truckee’s famous and infamous past. The tour includes architecture, history, stories, fables, and facts.
Spring, Summer, Fall Months 2019


march 2017

“TDMA's Cocktail Bingo is the reason I moved my business to downtown Truckee. It is the magical unicorn of this vibrant town!”

Heather River - Bespoke and Atelier Truckee

 


 

Get Involved

It is our mission as downtown merchants to preserve and celebrate our unique history while promoting our lively and varied business community.

 

BECOME A MEMBER

Enhance your business listing and join the network of locals that is working to improve and entertain our town of Truckee. Click below to learn more about being a TDMA member. 

Volunteer 

Whether you want to serve, setup, teardown, bake, or organize – there are plenty of TDMA events to volunteer for. Don’t miss out on the unique community connection that volunteering creates.

 

Our Partners

 
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Our Media
Partners

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truckee chamber

Businesses that join the chamber are supporting a vital organization and professional staff that is actively involves in the community who work on behalf of our members to enhance and improve the community and business climate.


town of truckee

The Truckee community has existed for over 150 years, the Town incorporated as a municipality by a vote of the people in 1993

 
 


Tahoe.com

tahoe.com named after the clear, cobalt blue lake in the snowy Sierra Nevada mountain range, welcomes athletes, adventurers and travelers to its easygoing area.


Tahoe weekly

Tahoe Weekly is the Tahoe Sierra's No. 1 source for Live Music, Events and Festivals, Entertainment, Outdoors and Recreation, Food & Wine, and Arts & Culture, Tahoe Music Events and Festivals!


Moonshine Ink

Truckee & North Lake Tahoe's Independent Newspaper, News, Music and Events.