HISTORIC DOWNTOWN TRUCKEE: BRICKELLTOWN, COMMERCIAL ROW, BRIDGE STREET, JIBBOOM STREET, CHURCH STREET, RAILYARD TO WEST RIVER STREET & EAST RIVER STREET

Welcome to
Historic Downtown Truckee

Truckee Downtown Merchants Association’s (TDMA) vision is to create, support and sustain a vibrant and visible downtown through solid membership, community collaboration and unique events; ensuring a vital, art-filled and welcoming authentic Historic Downtown Truckee for residents and visitors alike.

Join us for The Original Cocktail Bingo with DJ Brian Hess on Friday, October 23, 2026 at the Community Arts Center!

Cocktail Bingo Tickets

_MG_8336ClickTahoe-(ZF-5422-43400-1-001).jpg

ErskinePhotographyBandStatue3098-(ZF-6467-35568-1-001).jpg — Our Mission

The Truckee Downtown Merchants Association (TDMA) is a 501(c)(6) nonprofit organization of local businesses dedicated to the economic, social, cultural and environmental vitality of Historic Downtown Truckee. Founded in 1969, the TDMA exists to foster community and connection. As a network dedicated to funding local scholarships, supporting small business, improving infrastructure, beautifying the town, and connecting residents. The TDMA strives to preserve Truckee’s history and create a vibrant, genuine community.

$38,000

tdma beautification dollars spent in downtown truckee

TDMA coordinates and sponsors beautification and maintenance projects such as year-round and Holiday Lighting of Historic Downtown Truckee.

$5,200

TDMA sponsorships

With the help of downtown businesses, the TDMA gives away grants and sponsorships every year!

200,000

Downtown visitors

Thousands of visitors and locals alike enjoy Historic Downtown Truckee events every year! Truckee Thursdays, Art & Soul, Truckee Follies, Cocktail Bingo, Historical Walking Tour, Halloween Parade, Fourth of July Parade, Festive Fridays and Downtown Holiday Festival & Bud Fish Tree Ceremony…Over 200,000 thousand humans!

Events

TRUCKEE FOLLIES - TDMA Signature Event

Join in the joke at Truckee's hilarious and blush-worthy town roast. Truckee Follies has been poking fun at Truckee’s community and entertaining a sold-out crowd through a live sketch comedy show for over 35 years. Every other year, local volunteers create relevant yet silly scripts with inside jokes for the whole community. Businesses can also purchase comical and wacky "advertisements" to be included in the Follies program. Tickets on sale April 1st!
Truckee Follies-April 2028!

Halloween Trick or Treat - TDMA SUpported event
Friday, October 30th 4:00 pm to 6:00 pm

Stroll through downtown Truckee as families skip from business to business collecting treats along the way. Truckee Donner Recreation Department collaborates with downtown businesses and TDMA creating a wonderful magic Halloween experience. Businesses provide tricks or treats and children participate in the Halloween parade from the Train Depot to the Truckee Community Arts Center.

4th of July Parade - TDMA Supported event

The day kicks off with a mile race down Donner Pass Road and ends with a parade chock full of small-business designed floats. Attended by nearly everyone in town, this traditional event honors America’s Independence through family fun and community appreciation. And don't forget to keep your eye out for any Minions!

DOWNTOWN HOLIDAY FESTIVAL AND BUD FISH TREE LIGHTING - TDMA SIGNATURE EVENT

Celebrate the Holidays in Historic Downtown Truckee on November 20, 2026 from 4:15–6:00 pm! For over 50 years, the Truckee Downtown Merchants Association and Truckee Rotary have collaborated to honor Truckee’s community spirit. Each year, over 600 local elementary students trim small trees throughout downtown, spreading festive cheer. The Truckee Rotary brings Santa, hot cocoa, and service, ClickTahoe.com captures memorable photos with Santa, and TDMA lights up the town. The evening culminates in the traditional Bud Fish Tree Lighting Ceremony, held in remembrance of this beloved Truckee community member. Join us for this heartwarming celebration!

Truckee thursdays - TDMA Signature Event

Running through Truckee’s “Heart and Soul”, Truckee Thursdays celebrates community! For eleven Thursdays each summer, Truckee Thursdays transform Historic Downtown Truckee into an exciting street fair featuring local and regional artisans, food trucks, a beer garden, and everyone's favorite, live music. The Town of Truckee provides a free Truckee Thursdays Shuttle for surrounding neighborhoods. June 18th-August 10th, 2026.

COCKTAIL BINGO - TDMA SIGNATURE EVENT
October

Deemed “the unicorn” event of the year – if you don’t go, you don’t know - this outrageous and boisterous event includes spontaneous dancing, craft cocktails, beer and wine, and plenty of shenanigans. Cocktail Bingo is not your grandma's bingo game, featuring a DJ, raffle prizes, and an impromptu dance competition.

We can’t wait for this year’s SOLD OUT Cocktail Bingo on Friday, October 23, 2026. Sign up for the waitlist here.

Festive Fridays coming back in 2026

Enjoy a special Sip ‘n’ Shop, a Snowflake Scavenger Hunt, holiday carolers, visits with Santa, and a festive selfie station to capture the holiday spirit. Stroll through beautifully lit streets, discover unique local shops, and experience the warmth of the season. Bring your family and friends to celebrate in Historic Downtown Truckee!

Join us on December 4, 11, and 18, 2026!

"Being a member of the TDMA helps promote my business. The organization is very active in creating and maintaining a beautiful and vibrant downtown. This is not only a benefit to my business but also the community at large. Businesses downtown know of the special needs and responsibilities that come with our location. By working together as one voice we are more productive. Being on the board gives me the opportunity to be
more engaged in the process."

MIKE PREASEAU, EXECUTIVE COMMITTEE - VICE PRESIDENT

Get Involved

It is our mission as downtown merchants to preserve and celebrate our unique history while promoting our lively and varied business community.

BECOME A MEMBER

Enhance your business listing and join the network of locals that is working to improve and entertain our town of Truckee. Click below to learn more about being a TDMA member.

Benefits

Volunteer

Whether you want to serve, setup, teardown, bake, or organize – there are plenty of TDMA events to volunteer for. Don’t miss out on the unique community connection that volunteering creates.

Learn More