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      <image:title>Join - Our Story</image:title>
      <image:caption>"Mo Jo &amp; Zoe joined the TDMA in 2008 so that we could be a part of what was happening in Downtown. After meeting Stephanie Olivieri at our first TDMA meeting, she became our landlord for our first downtown location. We opened the shop in 2010 and it has been an amazing adventure, and we look forward to many, many more!" — Melinda Brown, Mo Jo &amp; Zoe</image:caption>
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      <image:title>Join - Let's build our community.</image:title>
      <image:caption>We know that a successful downtown is a result of the relationships and partnerships between all individuals in the community. We look forward to your involvement as we continue to uphold Historic Downtown Truckee’s reputation as the “Heart and Soul” of Truckee.</image:caption>
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      <image:title>Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Walk Historic Truckee</image:title>
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      <image:title>Stay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Our Mission</image:title>
      <image:caption>The Truckee Downtown Merchants Association (TDMA) is a 501(c)(6) nonprofit organization of local businesses dedicated to the economic, social, cultural and environmental vitality of Historic Downtown Truckee. Founded in 1969, the TDMA exists to foster community and connection. As a network dedicated to funding local scholarships, supporting small business, improving infrastructure, beautifying the town, and connecting residents. The TDMA strives to preserve Truckee’s history and create a vibrant, genuine community.</image:caption>
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    <loc>https://www.historictruckee.com/volunteer-index-impact</loc>
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      <image:title>Volunteer - A little service goes a long way.</image:title>
      <image:caption>Volunteer with the TDMA.</image:caption>
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    <loc>https://www.historictruckee.com/ednikkipeterson</loc>
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    <loc>https://www.historictruckee.com/ednikkipeterson/2026/3/24/truckee-downtown-merchants-association-names-nikki-peterson-as-new-executive-director</loc>
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      <image:title>Newsletter Articles - Truckee Downtown Merchants Association Names Nikki Peterson as New Executive Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.historictruckee.com/programs</loc>
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      <image:title>Current Board</image:title>
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    <lastmod>2018-08-31</lastmod>
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