Historic Downtown, The Heart & Soul of Truckee
drawingofdowntowntruckee.png

HISTORIC DOWNTOWN TRUCKEE: BRICKELLTOWN, COMMERCIAL ROW, BRIDGE STREET, JIBBOOM STREET, CHURCH STREET, RAILYARD TO WEST RIVER STREET & EAST RIVER STREET

Welcome to
Historic Downtown Truckee

Truckee Downtown Merchants Association’s (TDMA) vision is to create, support and sustain a vibrant and visible downtown through solid membership, community collaboration and unique events; ensuring a vital, art-filled and welcoming authentic Historic Downtown Truckee for residents and visitors alike. 

 
ErskinePhotographyBandStatue3098-(ZF-6467-35568-1-001).jpg

Our Mission

The Truckee Downtown Merchants Association (TDMA) is a 501(c)(6) nonprofit organization of local businesses dedicated to the economic, social, cultural and environmental vitality of Historic Downtown Truckee. Founded in 1969, the TDMA exists to foster community and connection. As a network dedicated to funding local scholarships, supporting small business, improving infrastructure, beautifying the town, and connecting residents. The TDMA strives to preserve Truckee’s history and create a vibrant, genuine community.

 

$38,000

tdma beautification dollars spent in downtown truckee

TDMA coordinates and sponsors beautification and maintenance projects such as year-round and Holiday Lighting of Historic Downtown Truckee.

 

$5,200

TDMA sponsorships

With the help of downtown businesses, the TDMA gives away grants and sponsorships every year!

 
 

200,000

Downtown visitors

Thousands of visitors and locals alike enjoy Historic Downtown Truckee events every year! Truckee Thursdays, Art & Soul, Truckee Follies, Cocktail Bingo, Historical Walking Tour, Halloween Parade, Fourth of July Parade, Festive Fridays and Downtown Holiday Festival & Bud Fish Tree Ceremony…Over 200,000 thousand humans!

 

Events

Festive Fridays

Join us for Festive Fridays on December 6th, 13th, and 20th from 4–7 pm! Enjoy a special Sip ‘n’ Shop, a Snowflake Scavenger Hunt, holiday carolers, visits with Santa, and a festive selfie station to capture the holiday spirit. Stroll through beautifully lit streets, discover unique local shops, and experience the warmth of the season. Bring your family and friends to celebrate in Historic Downtown Truckee!

TRUCKEE FOLLIES - TDMA Signature Event

Join in the joke at Truckee's hilarious and blush-worthy town roast. Truckee Follies has been poking fun at Truckee’s community and entertaining a sold-out crowd through a live sketch comedy show for over 35 years. Every other year, local volunteers create relevant yet silly scripts with inside jokes for the whole community. Businesses can also purchase comical and wacky "advertisements" to be included in the Follies program. Tickets on sale April 1st!
Truckee Follies-April 2024!

Halloween Parade and Trick or Treat - TDMA SUpported event

Stroll through downtown Truckee as families skip from business to business collecting treats along the way. Truckee Donner Recreation Department collaborates with downtown businesses and TDMA creating a wonderful magic Halloween experience. Businesses provide tricks or treats and children participate in the Halloween parade from the Train Depot to the Truckee Community Arts Center.

4th of July Parade - TDMA Supported event

The day kicks off with a mile race down Donner Pass Road and ends with a parade chock full of small-business designed floats. Attended by nearly everyone in town, this traditional event honors America’s Independence through family fun and community appreciation. And don't forget to keep your eye out for any Minions! 

 

DOWNTOWN HOLIDAY FESTIVAL AND BUD FISH TREE LIGHTING - TDMA SIGNATURE EVENT

Celebrate the Holidays in Historic Downtown Truckee on November 22nd from 4:00–6:30 pm! For 50 years, the Truckee Downtown Merchants Association and Truckee Rotary have collaborated to honor Truckee’s community spirit. Each year, over 600 local elementary students trim small trees throughout downtown, spreading festive cheer. The Truckee Rotary brings Santa, hot cocoa, and service, ClickTahoe.com captures memorable photos with Santa, and TDMA lights up the town. The evening culminates in the traditional Bud Fish Tree Lighting Ceremony, held in remembrance of this beloved Truckee community member. Join us for this heartwarming celebration!

 

Truckee thursdays - TDMA Signature Event

Running through Truckee’s “Heart and Soul”, Truckee Thursdays celebrates community! For eleven Thursdays each summer, Truckee Thursdays transform Historic Downtown Truckee into an exciting street fair featuring local and regional artisans, food trucks, a beer garden, and everyone's favorite, live music. The Town of Truckee provides a free Truckee Thursdays Shuttle for surrounding neighborhoods. June 20th-August 15th, 2024 (Not 4th of July)

40888489_2459878007357403_6155089216393969664_o.jpg
 

COCKTAIL BINGO - TDMA SIGNATURE EVENT
March & October (2 events annually)

Deemed “the unicorn” event of the year – if you don’t go, you don’t know - this outrageous and boisterous event includes spontaneous dancing, craft cocktails, beer and wine, and plenty of shenanigans. Cocktail Bingo is not your grandma's bingo game, featuring a DJ, raffle prizes, and an impromptu dance competition.


"Being a member of the TDMA helps promote my business. The organization is very active in creating and maintaining a beautiful and vibrant downtown. This is not only a benefit to my business but also the community at large. Businesses downtown know of the special needs and responsibilities that come with our location. By working together as one voice we are more productive. Being on the board gives me the opportunity to be
more engaged in the process."

MIKE PREASEAU, EXECUTIVE COMMITTEE - VICE PRESIDENT

 

Get Involved

It is our mission as downtown merchants to preserve and celebrate our unique history while promoting our lively and varied business community.

 

BECOME A MEMBER

Enhance your business listing and join the network of locals that is working to improve and entertain our town of Truckee. Click below to learn more about being a TDMA member. 

Volunteer 

Whether you want to serve, setup, teardown, bake, or organize – there are plenty of TDMA events to volunteer for. Don’t miss out on the unique community connection that volunteering creates.

 

Partners

 
truckeechamberofcommerce.png
 
TownofTruckee.png
 
 
moonshine.jpg
 

Truckee chamber

Businesses that join the chamber are supporting a vital organization and professional staff that is actively involves in the community who work on behalf of our members to enhance and improve the community and business climate.


town of Truckee

The Truckee community has existed for over 150 years, the Town incorporated as a municipality by a vote of the people in 1993

Visittruckeetahoe.com

Visit Truckee-Tahoe California, Official Tourism Office. Plan your stay, book lodging, get adventure ideas, find Truckee and Lake Tahoe events, explore dining. VisitTruckeeTahoe.com

 

Moonshine Ink

Truckee & North Lake Tahoe's Independent Newspaper, News, Music and Events.

 

#Repost @mountainfreakboutique ・・・ Wish we were cruising to a show in the ole green bus! We still feel super lucky this St. Patty’s day! Wear your green, eat some corned beef and cabbage, and drink some Guinness!💚🍀
#Repost @bluestonejewelry ・・・ How much do you love Lake Tahoe? Check out the new additions to our Tahoe Jewelry Collection! Available exclusively at our two Bluestone Jewelry store locations. 💙 #bluestonejewelry #bluestonejewelryandwine #tahoe #la
Goodnight Downtown Truckee Thanks for the photo: @weedmanonwheels420
#Repost @truckeestation with @make_repost ・・・ There's nothing we love more than cooking good, wholesome food and sharing it with our local community. Seriously, where would we be without you guys? We love you, and we want you to know! That's why we'r
#Repost @oldtowntap ・・・ We have all the things to keep you warm! Even blankies! Come sit under a heater, with an OTT blanket, enjoy a delicious warm beverage and love life! . . . #youdownwithott #wintervibes #truckeedining #buylocal #downtowntruck
#Repost @townoftruckee ・・・ If you are planning a delicious meal with a loved one over the Valentine’s Day weekend, make sure you are up to date with all the outdoor dining, take out, and take and cook options available. The Truckee Winter Wo
Welcome to #DowntownTruckee @drinkcoffee_dostuff 👍🖤 #shoplocal #historicdowntownTruckee
#Repost @riversidestudios ・・・ Valentine’s Day is Sunday ! ❤️ ! . There are countless ways to celebrate this #valentinesday or this #galentinesday ! We have plenty of awesome options - a couple here from @buchanjewelry to get you started! . . .
#Repost @townoftruckee with @make_repost ・・・ Valentine’s Day can be filled with hearts, candy, flowers, and all things LOVE! Do you have a special someone that you want to spoil on Valentine’s Day? Maybe you like to show yourself a little