HISTORIC DOWNTOWN TRUCKEE: BRICKELLTOWN, COMMERCIAL ROW, BRIDGE STREET, JIBBOOM STREET, CHURCH STREET, RAILYARD TO WEST RIVER STREET & EAST RIVER STREET

Welcome to
Historic Downtown Truckee

Truckee Downtown Merchants Association’s (TDMA) vision is to create, support and sustain a vibrant and visible downtown through solid membership, community collaboration and unique events; ensuring a vital, art-filled and welcoming authentic Historic Downtown Truckee for residents and visitors alike.

_MG_8336ClickTahoe-(ZF-5422-43400-1-001).jpg

ErskinePhotographyBandStatue3098-(ZF-6467-35568-1-001).jpg — Our Mission

The Truckee Downtown Merchants Association (TDMA) is a 501(c)(6) nonprofit organization of local businesses dedicated to the economic, social, cultural and environmental vitality of Historic Downtown Truckee. Founded in 1969, the TDMA exists to foster community and connection. As a network dedicated to funding local scholarships, supporting small business, improving infrastructure, beautifying the town, and connecting residents. The TDMA strives to preserve Truckee’s history and create a vibrant, genuine community.

$38,000

tdma beautification dollars spent in downtown truckee

TDMA coordinates and sponsors beautification and maintenance projects such as year-round and Holiday Lighting of Historic Downtown Truckee.

$5,200

TDMA sponsorships

With the help of downtown businesses, the TDMA gives away grants and sponsorships every year!

55,000

Downtown vistors

Thousands of visitors and locals alike enjoy Historic Downtown Truckee events every year! Truckee Thursdays, Art & Soul, Spring Craw Thaw, Truckee Follies, Cocktail Bingo, Historical Walking Tour, Halloween Parade, Fourth of July Parade, Festive Fridays and Downtown Holiday Festival & Bud Fish Tree Ceremony…Over 55,000 thousand humans!

Events

Truckee thursdays - TDMA Signature Event

Running through Truckee’s “Heart and Soul”, Truckee Thursdays celebrates community! For eleven Thursdays each summer, Truckee Thursdays transform Historic Downtown Truckee into an exciting street fair featuring local and regional artisans, food trucks, a beer garden, and everyone's favorite, live music. The Town of Truckee provides a free Truckee Thursdays Shuttle for surrounding neighborhoods. 2024 TBD

041918-TruckeeFollies_Truckee-Housewives-skit-with-Michelle-Erskine-Kari-Chalstrom-Kerry-Taber-and-Shanda-Kenyon.jpg

TRUCKEE FOLLIES - TDMA Signature Event

Join in the joke at Truckee's hilarious and blush-worthy town roast. Truckee Follies has been poking fun at Truckee’s community and entertaining a sold-out crowd through a live sketch comedy show for over 35 years. Every other year, local volunteers create relevant yet silly scripts with inside jokes for the whole community. Businesses can also purchase comical and wacky "advertisements" to be included in the Follies program. Tickets on sale April 1st!
Truckee Follies-April 2024!

Halloween Parade and Trick or Treat - TDMA SUpported event

Stroll through downtown Truckee as families skip from business to business collecting treats along the way. Truckee Donner Recreation Department collaborates with downtown businesses and TDMA creating a wonderful magic Halloween experience. Businesses provide tricks or treats and children participate in the Halloween parade from the Train Depot to the Truckee Community Arts Center.

4th of July Parade - TDMA Supported event

The day kicks off with a mile race down Donner Pass Road and ends with a parade chock full of small-business designed floats. Attended by nearly everyone in town, this traditional event honors America’s Independence through family fun and community appreciation. And don't forget to keep your eye out for any Minions!

COCKTAIL BINGO - TDMA SIGNATURE EVENT
March & October (2 events annually)

Deemed “the unicorn” event of the year – if you don’t go, you don’t know - this outrageous and boisterous event includes spontaneous dancing, craft cocktails, beer and wine, and plenty of shenanigans. Cocktail Bingo is not your grandma's bingo game, featuring a DJ, raffle prizes, and an impromptu dance competition.

DOWNTOWN HOLIDAY FESTIVAL AND BUD FISH TREE LIGHTING - TDMA SIGNATURE EVENT

Celebrate the Holidays in Historic Downtown Truckee! For 50 years, the Truckee Downtown Merchants Association and Truckee Rotary have collaborated to share in honoring Truckee’s community. Every year small trees are trimmed by over 600 local elementary students. the Truckee Rotary provides Santa, hot cocoa, and service, ClickTahoe.com takes photos with Santa, and TDMA provides Holiday Lights throughout downtown Truckee. The night culminates in the lighting of the traditional Bud Fish Tree Lighting Ceremony in remembrance of this beloved Truckee community member.

"Being a member of the TDMA helps promote my business. The organization is very active in creating and maintaining a beautiful and vibrant downtown. This is not only a benefit to my business but also the community at large. Businesses downtown know of the special needs and responsibilities that come with our location. By working together as one voice we are more productive. Being on the board gives me the opportunity to be
more engaged in the process."

MIKE PREASEAU, EXECUTIVE COMMITTEE - VICE PRESIDENT

Get Involved

It is our mission as downtown merchants to preserve and celebrate our unique history while promoting our lively and varied business community.

BECOME A MEMBER

Enhance your business listing and join the network of locals that is working to improve and entertain our town of Truckee. Click below to learn more about being a TDMA member.

Benefits

Volunteer

Whether you want to serve, setup, teardown, bake, or organize – there are plenty of TDMA events to volunteer for. Don’t miss out on the unique community connection that volunteering creates.

Learn More